Audi's Digital Pit Stop: A Complete Service Revamp
The extensive upgrade for Audi’s After Sales Digital Experience included the development of 3 mobile apps, a web app, an advanced Content Management System, and a robust server architecture, all designed to deliver an intuitive post sales experience that is as smooth as driving one of its cars.
Deliverables
-
Design & Development for Mobile Apps (iOS & Android)
-
Market Research
-
Product Design & User Testing
Until then, Audi’s Top Service app in Singapore had been run by its distributor, and the brand wanted to reclaim it as its own – from functionality, to look and feel. Customers could book servicing appointments on the existing app, but Audi felt that the user interface, user journey and app’s stability could be improved. Plus, integration with the backend servicing teams and legacy platforms to be more seamless, explains Joven Chiew, Head of Sales at JumpTech
Designing After-Sales Digital Experience
Over the course of a year, JumpTech worked first to take apart the initial app and figure out what worked and what didn’t, and then to build it back better, eventually relaunching it as the Audi Service App in November 2019.
The Audi Servicing Experience
Effortless Servicing Management
Personalised Vehicle Insights
ANALYTICS DASHBOARDS
On-Demand Road Side Assistance
USER EXPERIENCE DESIGN
Purchase Audi Accessories
USER EXPERIENCE DESIGN
Hassle Free Payments
USER EXPERIENCE DESIGN
Easy Inquiries
Customers can effortlessly raise questions or seek advice, receiving timely and helpful responses.
USER EXPERIENCE DESIGN
The search for the right partneraUnifying Audi's Digital Ecosystem
JumpTech also ensured that the after sales app worked seamlessly across Audi’s digital universe, creating a link with its online stores so genuine accessories could be purchased, for instance, and integrating it with three other internal apps.
Audi Foremen App
Daily Activity Dashboard
Complete Vehicle Overview
Appointment Tracker
Audi's Digital Command Center
JumpTech continues to provide Audi with support on the apps, ironing out kinks and making tweaks to existing workflows. It also continues to strive for improvements, says Joven, embodying Audi’s own slogan, “Vorsprung durch Technik” or progress through technology.
"We want to make sure that Audi’s luxury experience extends to its app, from purchasing a car to owning it (and interacting with the brand), its customers should experience the same delight that they do from being behind the wheel."
JOVEN CHIEW
HEAD OF SALES & MARKETING