Redefining Sports Retail Shopping Experience
Technology has come to define the Decathlon shopping experience, and at the heart of some of its offerings are products developed by Jump Tech
Deliverables
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Market Research
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Product Design & User Testing
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Design & Development for iOS & Android Apps
Jump Tech continues to work with this sports retail giant to better understand customers and create even more definitive experiences Even as it inspires its customers to test their limits, Decathlon is testing its own.
Working with digital innovators including Jump Tech, the world’s largest sporting goods retailer has developed custom apps and software integrations that harness the potential of new technologies to tackle retail, logistics and e-commerce challenges.
The Need for Contactless Shopping
In the wake of Covid, for instance, Jump Tech helped take contactless shopping to the next level, enabling a checkout option that is both cashless and cashierless. Decathlon customers in Singapore simply scan products in-store using the Decathlon app on their phone, then walk out with their selected kettlebells and bicycle pumps. Once they pass the exit gantry, they automatically receive a receipt for their payment.
SCAN & PAY
ZERO CONTACT DELIVERY
CASHIERLESS CHECKOUT
The convenience looks simple, but the middleware – which bridges the applications, technologies and tools that make this process seamless – requires a little muscle flexing, says Joven Chiew, Head of Sales at Jump Tech. It involves pulling information about the item, including its price and applicable discounts, triggering automatic payments, interacting with the in-store security system so alarms are not activated, and then updating stock information.
Retail Fulfilment Made Easy
In 2019, Jump Tech also created a “picker-and-packer” app that connected multiple warehousing processes, systems and staff. The goal was to ensure that orders would be accurately fulfilled – and in record time, allowing the company to deliver on its two-hour islandwide fulfilment promise.
Beyond software integrations to smoothen workflows and deliver insights into potential bottlenecks, Jump Tech also ensured these services were both reliable and easy to use.
Jump Tech x Decathlon
Jump Tech, which first began working with the sporting goods retailer in 2018, continues to support Decathlon’s ambitions to invent the “omni-retail ecosystem of the future”, as Decathlon Singapore CEO Stephan Veyret puts it.
OMNI CHANNEL RETAIL
ANALYTICS DASHBOARDS
USER EXPERIENCE DESIGN
Jump Tech is currently working on analytics tools that mine market-specific insights from user behaviour on the store’s website, tracking which items users are drawn to or search for, and capturing whether or not they end up buying them. This data feeds into marketing and product development strategies. It also continues to add features that improve user experience, and makes ongoing enhancements to its existing products, while helping to localise them for Decathlon’s teams in other parts of the region.
Getting our game on
Servicing a retail client sometimes means having to work around demanding retail hours, including weekends, and deal with glitches that are unrelated to the software Jump Tech creates.